This is my analysis of “Picturing Creativity” by W. Glenn Griffin and Deborah Morrison. A link to the paper can be found here.
The main point of this article was to show how creative individuals achieve their creations and the different paths they take to get there. The first creator is Danny Gregory. An international like myself, Danny was born in London then later migrated. Danny gives his three step process for finding inspiration.
His first step is practice. We have all heard the phrase “practice makes perfect”; well Danny is a believer in this notion. Danny Gregory has been coming up with ideas for a long time and this allows him to come up with a large number of ideas quickly. Danny encourages creative thinkers to come up with as many ideas and work on as many projects as possible then refine them after you have “a rich pile of nuggets”
His second strategy is to look for inspiration everywhere. This can be on graffiti, movies, museums or even puppet shows. All these venues can serve as references which can be combined to create an amazing and new idea
Finally, he requires mental distance or calm. Everyone can achieve this in their own way but the most common ways are through walking, yoga or maybe even deep breathing. During these moments, write down whatever hits you.
The next person is Simon Mainwaring. His philosophy is that good ideas are simple and the moment it reveals itself is extremely thrilling. He tells us that no matter how we approach creative work, it should always be fun. The message I got from him was at the end of the day, keep it simple and believe in yourself.
Luke Sullivan has an interesting approach to his craft. He begins with a 1×2 inch blank white paper then stares at it. He then draws 100 ideas inside this square which are generally bad. At this point his anxiety increases and he decides to go see a movie…this may be how he gets his inspiration because after the movie, idea 101 comes along which is usually better than the rest. He still continues to produce other ideas but eventually gives up and goes home. When he returns, he realizes that 101 was the best one and writes on it.
This is an interesting approach to writing a paper since he goes through several ideas, reaches the one he will use and then passes it only to return later. This may help him to appreciate the idea more or just get his creative juices flowing but obviously it works for him and could be a good technique.
Finally there is Deacon Webster, his approach to creating an assignment is to view it as a large puzzle to be solved. Although it may be complex, the underlying goal is always the same how to get the message across without making the user think it an annoying ad. This seems like an important way of looking at the problem since you don’t want your customers to be annoyed with your ad, you want to capture their attention and provide them with important and relevant information.
By reading about all of these creators and their different methods of creation, we can see that each person uses a different way to come to their creative conclusion. This makes me believe that there is no secret technique to being creative but to just find what works for you and continue along that path.